B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.3%
4.3% -- product feed retrieval share for ChatGPT shopping (2026-06)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.3%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
1,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier A
https://www.tryprofound.com/blog/chatgpt-shopping-deep-dive ↗
Source Article
What ChatGPT actually looks for and how to get your products cited higher in AI Shopping
How users shop online has transformed in recent years, from discovery to comparison to purchase, and this behavior change can largely be attributed to AI Shopping. When a user asks ChatGPT a question and shopping mode is triggered, typically 3 to 5 products are ranked and recommended in carousel for…
Original Research
Profound
· Original study ↗
Methodology
30-day snapshot of ~1,000,000 shopping product offers in ChatGPT; tracking since late November 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT shopping: 4.3% product feed retrieval share. Source: Profound (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-product-feed-retrieval-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-product-feed-retrieval-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- product feed retrieval share for ChatGPT shopping<br><small>Source: Profound (2026-06) · <a href="https://lighthousedata.io/data/chatgpt-product-feed-retrieval-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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