B
Evidence Grade B
Graded
under review
Safe to Cite
Current
36%
36% -- share discovering new product or brand via chatgpt for ChatGPT users in the US (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Express
Primary
Tier C
https://adtribes.io/create-an-openai-product-feed/ ↗
Source Article
New! Create An OpenAI Product Feed For WooCommerce
Original Research
Adobe Express
· Original study ↗
Methodology
Survey by Adobe Express, as cited by AdTribes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT users in the US: 36% share discovering new product or brand via chatgpt. Source: Adobe Express (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-product-discovery-adobe
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-product-discovery-adobe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share discovering new product or brand via chatgpt for ChatGPT users in the US<br><small>Source: Adobe Express (2026) · <a href="https://lighthousedata.io/data/chatgpt-product-discovery-adobe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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