B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24.8%
24.8% -- business mention rate for ChatGPT (2026)
ChatGPT had an average business mention rate of 24.8% across 1,300 audits and 11,641 prompts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
11,641
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Surfeo
Primary
Tier A
https://surfeo.ai/blog/busqueda-conversacional-ia ↗
Source Article
Conversational Search & AI Visibility: A Practical Guide for SMBs (2026)
Conversational Search & AI Visibility: A Practical Guide for SMBs (2026)
When a potential customer types "who's the best physiotherapist in Austin?" into ChatGPT, they're not browsing a list of links. They want one answer. If your business doesn't show up in it, you don't exist for that person.
Conv…
Original Research
Surfeo
· Original study ↗
Methodology
Surfeo audit, 11,641 prompts across four LLMs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 24.8% business mention rate. Source: Surfeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-mention-rate
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<blockquote cite="https://lighthousedata.io/data/chatgpt-mention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.8%</strong> -- business mention rate for ChatGPT<br><small>Source: Surfeo (2026) · <a href="https://lighthousedata.io/data/chatgpt-mention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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