B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- ai product search adoption for Gen Z US online adults (2025-12)
35% of Gen Z US online adults used ChatGPT for product search in the past month.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://go.forrester.com/blog/agentic-commerce-adoption-a-reality-check/ ↗
Source Article
Shopify Says It's Never Been More Excited. Forrester Says...
Shopify Says It's Never Been More Excited. Forrester Says Slow Down. They're Both Right.
- Author
- By Dor
- Publication date
- Published
- Last updated
- Updated
- Reading time
- 4 min read
Shopify's president told an audience in Los Angeles this week that his company has never been more excited ab…
Original Research
Forrester
· Original study ↗
Methodology
Source: Forrester's Consumer Pulse Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z US online adults: 35% ai product search adoption. Source: Forrester (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-gen-z-product-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-gen-z-product-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ai product search adoption for Gen Z US online adults<br><small>Source: Forrester (2025-12) · <a href="https://lighthousedata.io/data/chatgpt-gen-z-product-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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