B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of conversations categorized as asking for ChatGPT (2025)
49% of ChatGPT conversations are categorized as 'asking', meaning users use it as an advisor for decisions, recommendations, and research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenAI
Primary
Tier B
https://www.itshco.com/blog/geo-ai-search-luxury-watch-jewelry-retailers ↗
Source Article
GEO for Luxury Retailers: How to Show Up in AI Search
Generative Engine Optimization (GEO) is the practice of structuring your web content so AI search engines, including ChatGPT, Google AI Overviews, and Perplexity, can find, understand, and cite your business. 45% of consumers now use ChatGPT or other AI tools to evaluate local businesses. Last year,…
Original Research
OpenAI
· Original study ↗
Methodology
Share of ChatGPT conversations used as advisor for decisions, recommendations, and research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 49% share of conversations categorized as asking. Source: OpenAI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-conversations-asking-2025
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<blockquote cite="https://lighthousedata.io/data/chatgpt-conversations-asking-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of conversations categorized as asking for ChatGPT<br><small>Source: OpenAI (2025) · <a href="https://lighthousedata.io/data/chatgpt-conversations-asking-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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