B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- ai citation rate for ChatGPT (travel and hospitality sector, US) (2026)
ChatGPT's citation rate in the travel and hospitality sector in the US was approximately 23%.
- Category averages across all sites, not specific to retail
- Value stated as 'about 23%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier B
https://www.darkroomagency.com/observatory/what-is-geo-generative-engine-optimization ↗
Source Article
Generative Engine Optimization for Ecommerce | Darkroom
AI SEARCH
Generative Engine Optimization for Ecommerce: How Products Get Cited by AI in 2026
Written by Darkroom leardership
Time to read: 15 minutes
Last update: August 18. 2026
The process of optimizing a generative engine for e-commerce involves organizing product data so that AI assistants recom…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb category averages across all sites, not retail-specific
Methodology documented
Segmentation
IndustryTravel and Hospitality
RegionUS
RoleAll marketers
Cite this stat
Plain Text
ChatGPT (travel and hospitality sector, US): 23% ai citation rate. Source: Similarweb (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-citation-rate-travel-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-citation-rate-travel-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- ai citation rate for ChatGPT (travel and hospitality sector, US)<br><small>Source: Similarweb (2026) · <a href="https://lighthousedata.io/data/chatgpt-citation-rate-travel-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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