B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26.07%
26.07% -- brand mention rate for ChatGPT (2025)
ChatGPT includes brand mentions in 26.07% of its responses.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26.07%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ziply (citing unnamed research firm)
Primary
Tier B
https://www.ziply.ai/post/the-ai-visibility-crisis-why-most-b2b-brands-are-invisible-to-ai ↗
Source Article
The AI Visibility Crisis: Why Most B2B Brands Are Invisible to AI
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Artificial intelligence has quietly become the new front door to B2B discovery. Today, business buyers aren't starting their research on Google — they're asking ChatGPT, Gemini, Claude, or Copilot who th…
Original Research
Ziply (citing unnamed research firm)
· Original study ↗
Methodology
Analysis of one million AI queries
Methodology documented
Segmentation
IndustryAI/Software
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ChatGPT: 26.07% brand mention rate. Source: Ziply (citing unnamed research firm) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-brand-mention-rate
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<blockquote cite="https://lighthousedata.io/data/chatgpt-brand-mention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.07%</strong> -- brand mention rate for ChatGPT<br><small>Source: Ziply (citing unnamed research firm) (2025) · <a href="https://lighthousedata.io/data/chatgpt-brand-mention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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