B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

0.59%

0.59% -- brand citation rate for ChatGPT responses (2026)

Name: Brand Citation Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · n=34,234 · Leapd

ChatGPT cites brands in 0.59% of AI responses according to a 2026 study of 34,234 responses.

ChatGPT brand mentions are mostly text recommendations rather than clickable hyperlinks

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Attribution: Leapd View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

0.59%

Unit

Percentage

Data Vintage

2026

Entity

ChatGPT responses

Sample Size

34,234

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Leapd Primary Tier C

https://astiva.ai/blog/chatgpt-vs-perplexity-brand-recommendations ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

ChatGPT vs Perplexity: Brand Recommendations Compared (2026)

Original Research

Leapd · Original study ↗

Methodology

Leapd 2026 study analyzing 34,234 AI responses; ChatGPT brand mentions mostly text recommendations without hyperlinks

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

ChatGPT responses: 0.59% brand citation rate. Source: Leapd (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-brand-citation-rate-leapd-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/chatgpt-brand-citation-rate-leapd-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.59%</strong> -- brand citation rate for ChatGPT responses<br><small>Source: Leapd (2026) · <a href="https://lighthousedata.io/data/chatgpt-brand-citation-rate-leapd-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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