B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- chatgpt search usage rate for US ChatGPT users (2025-07)
77% of Americans who use ChatGPT treat it as a search engine.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.writewiser.co.uk/post/content-marketing-vs-paid-ads-where-should-you-allocate-your-marke… ↗
Source Article
Content marketing vs paid ads: Where should you allocate your marketing budget in 2026?
Content marketing vs paid ads: Where should you allocate your marketing budget in 2026?
Updated: May 15
TL;DR: Content marketing and paid ads are not competitors:
They serve different purposes at different stages of business growth. Content marketing compounds over time:
Content marketing builds tru…
Original Research
Adobe
· Original study ↗
Methodology
Adobe survey of Americans
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ChatGPT users: 77% chatgpt search usage rate. Source: Adobe (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-as-search-engine-adobe-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-as-search-engine-adobe-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- chatgpt search usage rate for US ChatGPT users<br><small>Source: Adobe (2025-07) · <a href="https://lighthousedata.io/data/chatgpt-as-search-engine-adobe-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.