B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.8%
0.8% -- share of responses with ads for ChatGPT (2026)
Ads were found in approximately 0.8% of ChatGPT responses in early analysis by Adthena.
- Early analysis period; ads only show to free and Go tier users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adthena
Primary
Tier B
https://dont-feed-the-algorithm.beehiiv.com/p/don-t-feed-the-algorithm-issue-042 ↗
Source Article
Don't Feed The Algorithm: Issue 042
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
Every layer of the stack is moving at the same time this week. Every single one.
Jensen Huang is on stage right n…
Original Research
Adthena
· Original study ↗
Methodology
Adthena analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 0.8% share of responses with ads. Source: Adthena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-ad-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-ad-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.8%</strong> -- share of responses with ads for ChatGPT<br><small>Source: Adthena (2026) · <a href="https://lighthousedata.io/data/chatgpt-ad-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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