B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of ai driven referrals for ChatGPT (2025)
ChatGPT accounted for 78% of AI-driven referrals according to research from SE Ranking.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SE Ranking
Primary
Tier C
https://www.smartthoughts.net/post/how-ai-search-changed-ams-vendor-research-2025 ↗
Source Article
How AI Search Changed AMS Selection in 2025 | SmartThoughts
How Answer Engines Changed AMS Vendor Research in 2026 (And Why Vendor Content Won't Save You)
Last month, an Executive Director at a $2.3M medical association asked ChatGPT:
"What's the best AMS for a medical association of our size?"
The AI confidently recommended three vendors with detailed featu…
Original Research
SE Ranking
· Original study ↗
Methodology
SE Ranking study, cited by SmartThoughts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 78% share of ai driven referrals. Source: SE Ranking (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-78-percent-ai-referrals
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<blockquote cite="https://lighthousedata.io/data/chatgpt-78-percent-ai-referrals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of ai driven referrals for ChatGPT<br><small>Source: SE Ranking (2025) · <a href="https://lighthousedata.io/data/chatgpt-78-percent-ai-referrals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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