B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- support ticket deflection rate for e-commerce chatbots (2026)
AI chatbots in e-commerce drive a 60% support ticket deflection rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
15,000,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alby
Primary
Tier A
https://alby.com/blog/we-tested-ai-powered-shopping-experiences-with-15m-consumers/ ↗
Source Article
We tested AI shopping experiences with 15M+ consumers, here's what we found
Original Research
alby
· Original study ↗
Methodology
A/B testing of AI shopping experiences with 15M+ consumers
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
e-commerce chatbots: 60% support ticket deflection rate. Source: alby (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatbot-support-ticket-deflection-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatbot-support-ticket-deflection-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- support ticket deflection rate for e-commerce chatbots<br><small>Source: alby (2026) · <a href="https://lighthousedata.io/data/chatbot-support-ticket-deflection-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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