B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
81%
81% -- share of consumers deciding against purchase based on ai guidance for Consumers using chatbots for online shopping (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martech.org
Primary
Tier C
https://martech.org/here-are-the-marketing-skills-ai-is-making-more-valuable/ ↗
Source Article
Here are the marketing skills AI is making more valuable
As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology.
The post Here are the marketing skills AI is making more valuable appeared first on MarTech.
Original Research
martech.org
· Original study ↗
Methodology
MarTechCharts summary; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers using chatbots for online shopping: 81% share of consumers deciding against purchase based on ai guidance. Source: martech.org (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatbot-shopping-purchase-abandonment
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<blockquote cite="https://lighthousedata.io/data/chatbot-shopping-purchase-abandonment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers deciding against purchase based on ai guidance for Consumers using chatbots for online shopping<br><small>Source: martech.org (2026) · <a href="https://lighthousedata.io/data/chatbot-shopping-purchase-abandonment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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