B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- chatbot news users source click through rate for People who use AI chatbots for news (2026)
Among people who use AI chatbots for news, 42% say they always or often click through to the original source.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reuters Institute for the Study of Journalism
Primary
Tier C
https://marketinghelm.com/news/social-media-top-news-source-marketing ↗
Source Article
Social media now top news source, says Reuters 2026
Social media and video have overtaken news sites and TV as the main way people get news, the Reuters Digital News Report 2026 found, while Google search referrals fall by a third — pushing B2B marketing teams from owned content towards earned, AI-cited visibility.
The way the world finds its news cr…
Original Research
Reuters Institute for the Study of Journalism
· Original study ↗
Methodology
Among chatbot news users, 42% say they always or often click through to the original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
People who use AI chatbots for news: 42% chatbot news users source click through rate. Source: Reuters Institute for the Study of Journalism (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatbot-news-users-click-through-source
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<blockquote cite="https://lighthousedata.io/data/chatbot-news-users-click-through-source" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- chatbot news users source click through rate for People who use AI chatbots for news<br><small>Source: Reuters Institute for the Study of Journalism (2026) · <a href="https://lighthousedata.io/data/chatbot-news-users-click-through-source" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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