B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- chatbot email capture rate for website chatbots (2025)
A good chatbot email capture rate benchmark is between 15% and 20% of started conversations.
- Rate varies depending on page intent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Back2MarketingSchool
Primary
Tier C
https://back2marketingschool.com/chatbot-conversational-marketing/ ↗
Source Article
Everything You Need to Know Chatbot Conversational Marketing
Ultimate Guide to Chatbot Conversational Marketing
What is Chatbot Conversational Marketing?
Chatbot Conversational Marketing is the promotion of services and products via chatbots. The bot functions conversationally in providing information and guidance on websites, social media profiles, or text m…
Original Research
Back2MarketingSchool
· Original study ↗
Methodology
Practitioner benchmark; range 15-20%, midpoint used; measured as emails captured of started conversations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website chatbots: 15% chatbot email capture rate. Source: Back2MarketingSchool (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatbot-email-capture-rate-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatbot-email-capture-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- chatbot email capture rate for website chatbots<br><small>Source: Back2MarketingSchool (2025) · <a href="https://lighthousedata.io/data/chatbot-email-capture-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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