B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- chatbot adoption rate for customer service departments (2017)
In 2017, only 2% of customer service departments used chatbots.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
impromarketing.nl
Primary
Tier C
https://www.impromarketing.nl/marketing-trends/ ↗
Source Article
Marketing trends - Impro Marketing
Een nieuw jaar is gestart en veel bedrijven kijken met smart naar de komende trends en willen de nieuwste innovaties implementeren. In dit high-tech internettijdperk is het namelijk een must om met deze ontwikkelingen mee te gaan, omdat de digitale marketing trends en strategieën nu eenmaal niet sti…
Original Research
impromarketing.nl
· Original study ↗
Methodology
Baseline figure stated in article; cited without naming the original study (commonly attributed to Gartner).
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 2% | |
| 2020 | 25% | +1150.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer service departments: 2% chatbot adoption rate. Source: impromarketing.nl (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatbot-adoption-customer-service-2017
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<blockquote cite="https://lighthousedata.io/data/chatbot-adoption-customer-service-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- chatbot adoption rate for customer service departments<br><small>Source: impromarketing.nl (2017) · <a href="https://lighthousedata.io/data/chatbot-adoption-customer-service-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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