B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- annual customer retention rate top decile for SaaS companies under $25 ARPA (2023)
The top decile annual customer retention rate for SaaS companies with under $25 ARPA is 75%.
- Panel of surviving ChartMogul customers
- Calculated on billing panel data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ChartMogul
Primary
Tier A
https://www.subjolt.com/guides/churn-rate-benchmarks/ ↗
Source Article
Churn Rate Benchmarks 2026: By Price and Size | SubJolt
Key Takeaways
- Price point moves churn far more than industry does. Across ten industries the spread is 15 points, from 28% to 43%; across order value it is 25 points, from 40% under $10 to 15% above $10,000 (Stripe Churn Benchmarks, 2025).
- The same pattern holds on a different panel. Top-quartil…
Original Research
ChartMogul
· Original study ↗
Methodology
ChartMogul SaaS Benchmarks 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies under $25 ARPA: 75% annual customer retention rate top decile. Source: ChartMogul (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chartmogul-retention-under-25-decile-2023
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<blockquote cite="https://lighthousedata.io/data/chartmogul-retention-under-25-decile-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- annual customer retention rate top decile for SaaS companies under $25 ARPA<br><small>Source: ChartMogul (2023) · <a href="https://lighthousedata.io/data/chartmogul-retention-under-25-decile-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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