B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- annual customer retention annual billing for SaaS under $25 ARPA on annual billing plans (2025)
SaaS businesses with under $25 ARPA on annual billing plans had an annual customer retention rate of 62%.
- Calculated from a panel of businesses that survived long enough to be measured, acting as a ceiling on true retention.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ChartMogul
Primary
Tier A
https://www.subjolt.com/guides/churn-rate-benchmarks/ ↗
Source Article
Churn Rate Benchmarks 2026: By Price and Size | SubJolt
Key Takeaways
- Price point moves churn far more than industry does. Across ten industries the spread is 15 points, from 28% to 43%; across order value it is 25 points, from 40% under $10 to 15% above $10,000 (Stripe Churn Benchmarks, 2025).
- The same pattern holds on a different panel. Top-quartil…
Original Research
ChartMogul
· Original study ↗
Methodology
ChartMogul SaaS Billing Report 2025; vs 41% on monthly plans
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS under $25 ARPA on annual billing plans: 62% annual customer retention annual billing. Source: ChartMogul (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chartmogul-annual-retention-under-25-2025
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<blockquote cite="https://lighthousedata.io/data/chartmogul-annual-retention-under-25-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- annual customer retention annual billing for SaaS under $25 ARPA on annual billing plans<br><small>Source: ChartMogul (2025) · <a href="https://lighthousedata.io/data/chartmogul-annual-retention-under-25-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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