B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- share of saas products using free trials for B2B SaaS products (2026)
57% of SaaS products use free trials as their primary entry point.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ChartMogul
Primary
Tier A
https://beyondlabs.io/blogs/how-to-convert-free-trial-users-into-paid-saas-customers ↗
Source Article
How to Convert Free Trial Users into Paid SaaS Customers
Original Research
ChartMogul
· Original study ↗
Methodology
ChartMogul 2026 analysis of 200 B2B software products
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS products: 57% share of saas products using free trials. Source: ChartMogul (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chartmogul-2026-free-trial-entry
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chartmogul-2026-free-trial-entry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of saas products using free trials for B2B SaaS products<br><small>Source: ChartMogul (2026) · <a href="https://lighthousedata.io/data/chartmogul-2026-free-trial-entry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.