B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5
5 -- engagement ratio best vs worst content for content (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
65
Freshness
95
Source
Chartbeat
Primary
Tier B
https://www.chartbeat.com/ ↗
Source Article
Does Anyone Read Your Marketing? [Content Traffic Research] - Heidi Cohen
Content Marketing: How To Drive Customer Attention
Time is money as the saying goes. For content marketers, these words have more than one meaning:
- Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget.
- Your prospect, customer and…
Original Research
Chartbeat
· Original study ↗
Methodology
Chartbeat analyzed a random sample of 2 billion pageviews generated by 580,000 articles on 2,000 sites for a month
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content: 5 engagement ratio best vs worst content. Source: Chartbeat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chartbeat-article-engagement-ratio
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<blockquote cite="https://lighthousedata.io/data/chartbeat-article-engagement-ratio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- engagement ratio best vs worst content for content<br><small>Source: Chartbeat (2026) · <a href="https://lighthousedata.io/data/chartbeat-article-engagement-ratio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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