B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- ai purchase completion comfort rate for Marketplace shoppers (2026)
17% of surveyed marketplace shoppers feel comfortable completing a purchase through AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ChannelEngine
Primary
Tier B
https://www.paz.ai/blog/agentic-commerce-just-left-the-building-most-brands-arent-ready ↗
Source Article
Agentic Commerce Just Left the Building. Most Brands Aren...
Agentic Commerce Just Left the Building. Most Brands Aren't Ready.
- Author
- By Dor
- Publication date
- Published
- Last updated
- Updated
- Reading time
- 4 min read
In the span of a single week in February, Google partnered with Shopee to build an agentic shopping prototype across Southeast Asia…
Original Research
ChannelEngine
· Original study ↗
Methodology
ChannelEngine survey of 4,500 marketplace shoppers; 41-point gap vs. 58% who use AI for product research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketplace shoppers: 17% ai purchase completion comfort rate. Source: ChannelEngine (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/channelengine-17pct-comfortable-ai-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/channelengine-17pct-comfortable-ai-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ai purchase completion comfort rate for Marketplace shoppers<br><small>Source: ChannelEngine (2026) · <a href="https://lighthousedata.io/data/channelengine-17pct-comfortable-ai-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.