B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.6%
14.6% -- consistent strategy roi for organizations with consistent cross-channel messaging (2026)
Organizations that maintain consistent cross-channel messaging achieve 14.6% higher year-over-year revenue.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.gartner.com/doc/reprints?id=1-278577&ct=260616&st=sb ↗
Source Article
TOP 20 CHANNEL MARKETING STATISTICS 2026 THAT REVEAL MULTI-PLATFORM REVENUE EXPLOSIONS
12 Sep TOP 20 CHANNEL MARKETING STATISTICS 2026 THAT REVEAL MULTI-PLATFORM REVENUE EXPLOSIONS
Updated for 2026. This page has been fully refreshed with the latest channel marketing statistics, cross-platform campaign performance data, and multi-touch attribution trends based on recent global marketi…
Original Research
Gartner
· Original study ↗
Methodology
Source: Gartner's Annual Marketing Effectiveness Index
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations with consistent cross-channel messaging: 14.6% consistent strategy roi. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/channel-marketing-stat-6
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<blockquote cite="https://lighthousedata.io/data/channel-marketing-stat-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- consistent strategy roi for organizations with consistent cross-channel messaging<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/channel-marketing-stat-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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