B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- social follower growth rate for Chanel (2017)
Chanel experienced an average social follower growth rate across platforms of close to 50% over the past year.
- Growth is described as 'close to 50 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Luxury Society
Primary
Tier B
https://www.luxurysociety.com/en/articles/2017/08/how-chanel-became-most-social-luxury-brand/ ↗
Source Article
How Chanel Became the Most Social Luxury Brand
Chanel boasts the most social followers – more than 57 million globally – and is the leading luxury brand on all platforms, except Facebook, where it is a close second to Louis Vuitton, both at around 20 million.
Luxury businesses are the most successful at managing their own brands and also the mos…
Original Research
Luxury Society
· Original study ↗
Methodology
Average growth across platforms
Methodology documented
Segmentation
IndustryLuxury
Channelsocial
Cite this stat
Plain Text
Chanel: 50% social follower growth rate. Source: Luxury Society (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chanel-social-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chanel-social-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- social follower growth rate for Chanel<br><small>Source: Luxury Society (2017) · <a href="https://lighthousedata.io/data/chanel-social-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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