B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of travellers recall ads for Chandigarh Airport (2025-03)
Nearly 60% of travellers at Chandigarh Airport recall ads from their airport experience.
- Source states 'nearly 60%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen (commissioned by Times OOH)
Primary
Tier A
https://timesooh.in/chandigarh-airport-a-boutique-gateway-to-indias-premium-consumers/ ↗
Source Article
Chandigarh Airport: A Boutique Gateway to India’s Premium Consumers - Times OOH
31 July 2025
In a media landscape increasingly fragmented by screens, scrolls, and fleeting attention spans, there remains one domain where the audience is not just present but attentive: ‘Airport’. And since airports are the new experiential destinations, then Chandigarh Airport is quietly emerging…
Original Research
Nielsen (commissioned by Times OOH)
· Original study ↗
Methodology
Nielsen survey conducted at Chandigarh Airport, March 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chandigarh Airport: 60% share of travellers recall ads. Source: Nielsen (commissioned by Times OOH) (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chandigarh-airport-overall-ad-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chandigarh-airport-overall-ad-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of travellers recall ads for Chandigarh Airport<br><small>Source: Nielsen (commissioned by Times OOH) (2025-03) · <a href="https://lighthousedata.io/data/chandigarh-airport-overall-ad-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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