B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61.2%
61.2% -- marketers finding roi demonstration challenging for US marketing leaders (2023)
61.2% of surveyed US marketing leaders reported that demonstrating the impact of marketing actions on financial outcomes is challenging to implement on a regular basis.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61.2%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
316
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier A
https://advancehealthcaremarketing.com/insights/fall-2023-edition-of-the-cmo-survey-key-takeaways-fo… ↗
Source Article
Fall 2023 Edition of The CMO Survey: Key Takeaways for Healthcare Marketers – Advance Healthcare
Fall 2023 Edition of The CMO Survey: Key Takeaways for Healthcare Marketers
Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues such as the use of artificial intelligence (AI); investments related to Diversity, Equity, and Inclusio…
Original Research
The CMO Survey
· Original study ↗
Methodology
The CMO Survey Fall 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketing leaders: 61.2% marketers finding roi demonstration challenging. Source: The CMO Survey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/challenge-roi-financial-outcomes-2023
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<blockquote cite="https://lighthousedata.io/data/challenge-roi-financial-outcomes-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.2%</strong> -- marketers finding roi demonstration challenging for US marketing leaders<br><small>Source: The CMO Survey (2023) · <a href="https://lighthousedata.io/data/challenge-roi-financial-outcomes-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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