B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
66%
66% -- share of ceos uncertain of optimal genai adoption path for CEOs (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
EY
Primary
Tier B
https://studio.ey.com/en_gl/insights/how-can-cmos-win-the-balancing-act-created-by-generative-ai.htm… ↗
Source Article
CMOs win the generative AI balancing act
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In brief
- Marketing executives should put human needs first – meaning those of both customers and employees – when deploying GenAI.
- Show employees how GenAI can help…
Original Research
EY
· Original study ↗
Methodology
EY survey data cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CEOs: 66% share of ceos uncertain of optimal genai adoption path. Source: EY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ceos-uncertain-genai-adoption-path
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<blockquote cite="https://lighthousedata.io/data/ceos-uncertain-genai-adoption-path" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of ceos uncertain of optimal genai adoption path for CEOs<br><small>Source: EY (2025) · <a href="https://lighthousedata.io/data/ceos-uncertain-genai-adoption-path" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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