B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- social media brand usage intent for luxury industry executives (2015)
66% of surveyed luxury industry executives see themselves increasingly using social media platforms for brand connection and awareness in tier-II and tier-III Indian towns.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
300
Geography
APAC, North America, EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ASSOCHAM-Yes Bank
Primary
Tier A
http://assocham.org/newsdetail.php?id=4848 ↗
Source Article
Indian consumers spending may touch US$ 4.2 trillion in next two years: study
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The Associated Chambers of Commerce & Industry of India
"The Knowledge Chamber: Serving the Nation since 1920"
|
Wednesday, January 28, 2015 |
With increasing brand awareness amongst the Indian youth and purchasing power of the upper class in tier II and III cities, Indian co…
Original Research
ASSOCHAM-Yes Bank
· Original study ↗
Methodology
Survey of ~300 executives from India, US, UK, Italy, France, Belgium, Sept 2014–Jan 2015
Methodology documented
Segmentation
IndustryLuxury
RegionAPAC, North America, EMEA
RoleExecutives
Channelsocial
Cite this stat
Plain Text
luxury industry executives: 66% social media brand usage intent. Source: ASSOCHAM-Yes Bank (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ceos-social-media-brand-connect-66
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<blockquote cite="https://lighthousedata.io/data/ceos-social-media-brand-connect-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- social media brand usage intent for luxury industry executives<br><small>Source: ASSOCHAM-Yes Bank (2015) · <a href="https://lighthousedata.io/data/ceos-social-media-brand-connect-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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