B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- ooh market share for Central de Outdoor and ABOOH (Brazilian out-of-home advertising market) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Central de Outdoor (quoted via OOH Today)
Primary
Tier C
https://oohtoday.com/woo-to-brazil/ ↗
Source Article
WOO to Brazil
World Out of Home Organization expands footprint to Brazil
The World Out of Home Organization has expanded its global footprint to Brazil with the appointment of Felipe Forjaz to its board. Forjaz is the former President of the Brazilian Out of Home Association (ABOOH) and the founder of media owner…
Original Research
Central de Outdoor (quoted via OOH Today)
· Original study ↗
Methodology
Quoted statement by Halisson Pantarolla, president of Central de Outdoor, in a news brief; figure is stated as 'over 90%', so 90 represents a lower bound on the combined coverage/share of the Brazilian OOH market held by the two industry bodies. No explicit time period given; vintage set to article collection year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Central de Outdoor and ABOOH (Brazilian out-of-home advertising market): 90% ooh market share. Source: Central de Outdoor (quoted via OOH Today) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/central-de-outdoor-abooh-brazil-ooh-market-share
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<blockquote cite="https://lighthousedata.io/data/central-de-outdoor-abooh-brazil-ooh-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- ooh market share for Central de Outdoor and ABOOH (Brazilian out-of-home advertising market)<br><small>Source: Central de Outdoor (quoted via OOH Today) (2026) · <a href="https://lighthousedata.io/data/central-de-outdoor-abooh-brazil-ooh-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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