B Evidence Grade B Graded under review Safe to Cite Aging

40%

40% -- lift of conversion rate for brands investing in segmented campaigns using first-party data (2024)

Name: Lift Of Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2024 · Cencosud Media

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Attribution: Cencosud Media View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2024

Entity

brands investing in segmented campaigns using first-party data

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Cencosud Media Primary Tier B

https://insiderlatam.com/cencosud-media-presento-su-ecosistema-360-y-anticipo-nuevas-tendencias-para… ↗

Confidence: 62/100 Vintage: 2024 Channel: Common Crawl

Source Article

Cencosud Media presentó su ecosistema 360° y anticipó nuevas tendencias para 2025 - Insider Latam

La actividad contó con la presencia de Colin Lewis, reconocido experto internacional en marketing con más de 20 años de experiencia, quien abordó las últimas tendencias globales en retail media. Cencosud Media, la unidad de retail media de Cencosud, realizó su evento anual 2024, en el que presentó s…

Original Research

Cencosud Media · Original study ↗

Methodology

Increment in lift of conversion for brands using first-party data.

Methodology documented

Segmentation

IndustryRetail Company SizeEnterprise RegionEMEA Channelmulti-channel

Cite this stat

Plain Text

brands investing in segmented campaigns using first-party data: 40% lift of conversion rate. Source: Cencosud Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cencosud-media-lift-conversion-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cencosud-media-lift-conversion-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- lift of conversion rate for brands investing in segmented campaigns using first-party data<br><small>Source: Cencosud Media (2024) · <a href="https://lighthousedata.io/data/cencosud-media-lift-conversion-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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