B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40.8%
40.8% -- website visit likelihood uplift for Celebrity Cruises OOH campaign (Miami) (2024)
Consumers exposed to Celebrity Cruises' OOH campaign in Miami were 40.8% more likely to visit its website compared to those who were not exposed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40.8%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Reveal Mobile
Primary
Tier B
https://qa.outfront.dev/blog/with-out-of-home-celebrity-captivated-cruise-capital-world ↗
Source Article
With Out of Home, Celebrity Captivated “The Cruise Capital of the World” | Brand Central Station | OUTFRONT
With Out of Home, Celebrity Captivated "The Cruise Capital of the World"
March 4, 2025
They call PortMiami “The Cruise Capital of the World.” In fact, it’s a trademark. But it’s also the truth.
Last year more than 8.2 million passengers boarded ships there – a 12.8% jump from the year prior and a re…
Original Research
Reveal Mobile
· Original study ↗
Methodology
Third-party OOH measurement and attribution by Reveal Mobile
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionNorth America
ChannelOut-of-Home (OOH)
Cite this stat
Plain Text
Celebrity Cruises OOH campaign (Miami): 40.8% website visit likelihood uplift. Source: Reveal Mobile (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/celebrity-exposed-website-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/celebrity-exposed-website-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.8%</strong> -- website visit likelihood uplift for Celebrity Cruises OOH campaign (Miami)<br><small>Source: Reveal Mobile (2024) · <a href="https://lighthousedata.io/data/celebrity-exposed-website-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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