B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$56,000

$56,000 -- average content value for World Cup 2026 celebrity-endorsed content (2026)

2026  · Nectar

The average value of celebrity-endorsed content during the 2026 World Cup was $56,000.

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Attribution: Nectar View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$56,000
Unit
Currency Usd
Data Vintage
2026
Entity
World Cup 2026 celebrity-endorsed content
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
75
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Nectar Primary Tier B
https://digiday.com/media/in-graphic-detail-the-real-impact-of-creators-at-the-world-cup/ ↗
Confidence: 62/100 Vintage: 2026 Channel: Deep Crawl
Source Article
In Graphic Detail: The real impact of creators at the World Cup
In Graphic Detail: The real impact of creators at the World Cup The 2026 FIFA World Cup is over, and the impact of content creators (and how brands and platforms leveraged them) is clear. For perhaps the first time in the tournament’s history, creators were given unprecedented access to games, playe…
Original Research
Nectar · Original study ↗

Nectar World Cup Data report

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers Channelinfluencer
Plain Text
World Cup 2026 celebrity-endorsed content: $56,000 average content value. Source: Nectar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/celebrity-content-average-value-2026
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<blockquote cite="https://lighthousedata.io/data/celebrity-content-average-value-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$56,000</strong> -- average content value for World Cup 2026 celebrity-endorsed content<br><small>Source: Nectar (2026) · <a href="https://lighthousedata.io/data/celebrity-content-average-value-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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