B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- percentage of cdp adopters achieve roi within 3 6 months for CDP adopters (2025)
45% of CDP adopters achieve return on investment (ROI) within 3 to 6 months.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Tealium
Primary
Tier A
https://tealium.com/resource/whitepaper/2025-state-of-the-cdp/ ↗
Source Article
2025 Future of Customer Data - Tealium
Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report. This vendor-independent research provides a comprehensive overview of trends, strategies, and benchmarks that are transforming the way businesses manage and utilize customer data.
…
Original Research
Tealium
· Original study ↗
Methodology
Survey of global professionals across industries, examining both CDP and non-CDP users
Methodology documented
Segmentation
IndustryMarTech
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
CDP adopters: 45% percentage of cdp adopters achieve roi within 3 6 months. Source: Tealium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cdp_roi_within_3_6_months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cdp_roi_within_3_6_months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- percentage of cdp adopters achieve roi within 3 6 months for CDP adopters<br><small>Source: Tealium (2025) · <a href="https://lighthousedata.io/data/cdp_roi_within_3_6_months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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