B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- cdp ai ml support satisfaction rate for Customer data platform (CDP) users (2025)
81 percent of customer data platform (CDP) users reported high satisfaction with their platform's ability to support AI and ML projects.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tealium
Primary
Tier B
https://campaignme.com/cdp-users-reveal-advantage-with-ai-first-party-data-real-time-data-management… ↗
Source Article
CDP users reveal advantage with AI, first-party data, real-time data management - Campaign Middle East
As global data privacy regulations continue to evolve, enterprises whose employees use customer data platforms (CDPs) are gaining a significant competitive edge over others who don’t, specifically in terms of first-party data strategies, privacy and compliance advantages.
More than 90 per cent of cu…
Original Research
Tealium
· Original study ↗
Methodology
Share reporting high satisfaction with their platform's ability to support AI and ML projects. Tealium 2025 Future of Customer Data study by PureSpectrum.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customer data platform (CDP) users: 81% cdp ai ml support satisfaction rate. Source: Tealium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cdp-users-ai-ml-support-satisfaction-2025
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<blockquote cite="https://lighthousedata.io/data/cdp-users-ai-ml-support-satisfaction-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- cdp ai ml support satisfaction rate for Customer data platform (CDP) users<br><small>Source: Tealium (2025) · <a href="https://lighthousedata.io/data/cdp-users-ai-ml-support-satisfaction-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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