B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- cdp use case customer retention share for Customer data professionals (respondents citing customer retention as a CDP use case) (2025)
43% of customer data professionals identified customer retention as one of their top three use cases for a CDP.
- Survey restricted to customer data professionals at organizations with annual revenues exceeding $100 million
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tealium
Primary
Tier B
https://campaignme.com/cdp-users-reveal-advantage-with-ai-first-party-data-real-time-data-management… ↗
Source Article
CDP users reveal advantage with AI, first-party data, real-time data management - Campaign Middle East
As global data privacy regulations continue to evolve, enterprises whose employees use customer data platforms (CDPs) are gaining a significant competitive edge over others who don’t, specifically in terms of first-party data strategies, privacy and compliance advantages.
More than 90 per cent of cu…
Original Research
Tealium
· Original study ↗
Methodology
Share ranking customer retention within their 'top three use cases' for a CDP. Tealium 2025 Future of Customer Data study by PureSpectrum.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customer data professionals (respondents citing customer retention as a CDP use case): 43% cdp use case customer retention share. Source: Tealium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cdp-use-case-customer-retention-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cdp-use-case-customer-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- cdp use case customer retention share for Customer data professionals (respondents citing customer retention as a CDP use case)<br><small>Source: Tealium (2025) · <a href="https://lighthousedata.io/data/cdp-use-case-customer-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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