B
Evidence Grade B
Graded
under review
Safe to Cite
Current
78%
78% -- ai investment roi for Brands using modular architectures (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Twilio Segment
Primary
Tier A
https://segment.com/blog/cdp-report-2020/ ↗
Source Article
The CDP Report 2026
Report
The Customer Data Platform Report 2026
By Twilio Segment
Welcome to the latest edition of the Customer Data Platform Report—an in-depth look at how customer data and AI work together to power real-time, intelligent customer engagement around the world.
Top Destination Categories on the Twilio…
Original Research
Twilio Segment
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using modular architectures: 78% ai investment roi. Source: Twilio Segment (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cdp-report-2026-ai-roi
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<blockquote cite="https://lighthousedata.io/data/cdp-report-2026-ai-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- ai investment roi for Brands using modular architectures<br><small>Source: Twilio Segment (2026) · <a href="https://lighthousedata.io/data/cdp-report-2026-ai-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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