B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- average donor retention rate for CCS client nonprofit organizations (2021-2025)
CCS's internal Data Analytics team observed an average donor retention rate of 46% across the organizations it worked with over the past five years.
- Data is based on organizations CCS Fundraising has worked with over the last five years
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2021-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CCS Fundraising
Primary
Tier A
https://www.ccsfundraising.com/insights/donor-acquisition-and-retention-strategies/ ↗
Source Article
Donor Retention and Acquisition Strategies
Donor retention and acquisition continue to define the fundraising landscape in 2026, shaping how organizations plan, invest, and grow.
Of more than 600 organizations contributing insights to CCS’s 2026 Philanthropy Pulse report, 68% of nonprofits cited acquisition as a leading challenge, with 48% p…
Original Research
CCS Fundraising
· Original study ↗
Methodology
CCS internal Data Analytics team analysis of client organizations
Methodology documented
Segmentation
IndustryNonprofit
Cite this stat
Plain Text
CCS client nonprofit organizations: 46% average donor retention rate. Source: CCS Fundraising (2021-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ccs-average-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/ccs-average-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- average donor retention rate for CCS client nonprofit organizations<br><small>Source: CCS Fundraising (2021-2025) · <a href="https://lighthousedata.io/data/ccs-average-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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