B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- average donor retention rate for Nonprofit donors (all giving types, overall average) (2024)
The average donor retention rate across all nonprofit giving is 46%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
fundraisingacademy.com
Primary
Tier C
https://fundraisingacademy.com/blog/4-fundraising-giving-trends-to-know-in-2024/ ↗
Source Article
4 Fundraising & Giving Trends to Know in 2024
4 Fundraising & Giving Trends to Know in 2024
No one knows what the future holds (especially not me), however, as you look ahead to 2024, knowing some of the key trends, challenges, and opportunities will help you develop an effective fundraising strategy that is both aspirational while also being g…
Original Research
fundraisingacademy.com
· Original study ↗
Methodology
Overall donor retention benchmark cited for comparison against monthly giving retention
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit donors (all giving types, overall average): 46% average donor retention rate. Source: fundraisingacademy.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-donor-retention-rate-2022
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<blockquote cite="https://lighthousedata.io/data/average-donor-retention-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- average donor retention rate for Nonprofit donors (all giving types, overall average)<br><small>Source: fundraisingacademy.com (2024) · <a href="https://lighthousedata.io/data/average-donor-retention-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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