B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- category spend share on favorite brand for Average shopper (Stackline ecommerce data) (2023)
The average shopper devotes 32% of their category spend to their favorite brand, based on Stackline ecommerce data.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackline
Primary
Tier B
https://www.marsunited.com/finding-the-right-fits-for-engagement/ ↗
Source Article
Finding the Right Fits for Engagement - Mars United
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media.
Big news: It turns out that there are still advertising opportunities besides retail media. They might not be as effective. They might need retail media’s first-party data to be more effective. A…
Original Research
Stackline
· Original study ↗
Methodology
Share of a shopper's category spend devoted to their favorite brand, per Stackline data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average shopper (Stackline ecommerce data): 32% category spend share on favorite brand. Source: Stackline (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/category-spend-share-on-favorite-brand
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<blockquote cite="https://lighthousedata.io/data/category-spend-share-on-favorite-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- category spend share on favorite brand for Average shopper (Stackline ecommerce data)<br><small>Source: Stackline (2023) · <a href="https://lighthousedata.io/data/category-spend-share-on-favorite-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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