B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- online spend lift for online sites with printed catalogues (2012)
Printed catalogues associated with online sites boost online spending by 28%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prospect
Primary
Tier B
http://www.shop.minutemanpress.com/franchise/the-minuteman-press-review-january-2012-e-mail-marketin… ↗
Source Article
The Minuteman Press Review
Original Research
Prospect
· Original study ↗
Methodology
Prospect Offline Channel Influence on Online Search Behavior Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online sites with printed catalogues: 28% online spend lift. Source: Prospect (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/catalogue-online-spend-boost-28
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<blockquote cite="https://lighthousedata.io/data/catalogue-online-spend-boost-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- online spend lift for online sites with printed catalogues<br><small>Source: Prospect (2012) · <a href="https://lighthousedata.io/data/catalogue-online-spend-boost-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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