B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8%
8% -- dollar per book performance decline for Catalog active file (12-month) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
41,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CohereOne
Primary
Tier B
https://live-cohereone.pantheonsite.io/not-all-lifetime-value-is-created-equal-a-lesson-in-housefile… ↗
Source Article
Not All Lifetime Value is Created Equal: A Lesson in Housefile Management - CohereOne
I’m going to revisit a portion of the pre-conference intensive session I presented that took place earlier this year at the Catalog and Integrated Marketing Summit in Chicago. I received feedback from many that it has changed the way they have been looking at their business and how they need to posi…
Original Research
CohereOne
· Original study ↗
Methodology
Modeled year-over-year comparison after acquisition mix shift from catalog to digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Catalog active file (12-month): 8% dollar per book performance decline. Source: CohereOne (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/catalog-dollar-per-book-decline-8pct
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<blockquote cite="https://lighthousedata.io/data/catalog-dollar-per-book-decline-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- dollar per book performance decline for Catalog active file (12-month)<br><small>Source: CohereOne (2025) · <a href="https://lighthousedata.io/data/catalog-dollar-per-book-decline-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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