B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$97
$97 -- contribution per order for catalog recipients (2021)
Customers who receive a catalog provide a $97.25 contribution per order according to a case study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$97
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CohereOne
Primary
Tier B
https://live-cohereone.pantheonsite.io/beware-the-four-horseman-of-the-apocalypse/ ↗
Source Article
Beware the Four Horseman of the Apocalypse! - CohereOne
2021 is a perfect storm providing four challenges:
- Paper: inventory is limited, prices continue to rise;
- Postage: Mismanagement at the USPS continues to drive annual increases;
- PPC Inflation: privacy and competition are driving cost upward;
- Pandemic: while consumer confidence is still high, …
Original Research
CohereOne
· Original study ↗
Methodology
Case study comparing catalog vs email vs print prospecting performance
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
catalog recipients: $97 contribution per order. Source: CohereOne (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/catalog-contribution-per-order-97-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/catalog-contribution-per-order-97-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$97</strong> -- contribution per order for catalog recipients<br><small>Source: CohereOne (2021) · <a href="https://lighthousedata.io/data/catalog-contribution-per-order-97-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.