B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$0.03
$0.03 -- arpu for Casual web games (2024-2026)
The lower bound ARPU benchmark for casual web games is $0.03.
- Represents the lower end of the benchmark range ($0.03 - $0.12)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.03
Unit
Currency Usd
Data Vintage
2024-2026
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
applixir.com
Primary
Tier B
https://www.applixir.com/blog/web-game-monetization-benchmarks-arpu-cpms-and-rewarded-ad-engagement-… ↗
Source Article
Web Game Monetization Benchmarks: ARPU, CPMs, and Rewarded Ad Engagement Rates
Original Research
applixir.com
· Original study ↗
Methodology
AppLixir client aggregate benchmark; range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Casual web games: $0.03 arpu. Source: applixir.com (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/casual-web-game-arpu-2024-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/casual-web-game-arpu-2024-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.03</strong> -- arpu for Casual web games<br><small>Source: applixir.com (2024-2026) · <a href="https://lighthousedata.io/data/casual-web-game-arpu-2024-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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