B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.5%
4.5% -- revenue change rate for frozen foods manufacturer sales division (cash-only sales incentives) (2026)
There was a 4.5% revenue decline when cash was the sole reward in the sales incentive scheme of a $700M division of a large frozen foods manufacturer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Minnesota Carlson School of Management (Professor George John, Ph.D)
Primary
Tier B
https://www.biworldwide.com/en-au/our-work/webinar/is-cash-king/ ↗
Source Article
Is Cash King?
Original Research
University of Minnesota Carlson School of Management (Professor George John, Ph.D)
· Original study ↗
Methodology
Controlled academic study of a $700M (USD) division of a large frozen foods manufacturer that introduced cash into traditionally non-cash sales incentive schemes to test effectiveness
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
frozen foods manufacturer sales division (cash-only sales incentives): 4.5% revenue change rate. Source: University of Minnesota Carlson School of Management (Professor George John, Ph.D) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cash-incentive-revenue-decline-4-5
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<blockquote cite="https://lighthousedata.io/data/cash-incentive-revenue-decline-4-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- revenue change rate for frozen foods manufacturer sales division (cash-only sales incentives)<br><small>Source: University of Minnesota Carlson School of Management (Professor George John, Ph.D) (2026) · <a href="https://lighthousedata.io/data/cash-incentive-revenue-decline-4-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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