B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13.3%
13.3% -- win back rate for US home décor brand (agency case study) (2025)
A US-based home décor brand achieved a 13.3% win-back rate (2,400 customers re-engaged out of 18,000 dormant subscribers) using a 5-email win-back sequence.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.3%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
18,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier B
https://www.excelohunt.com/blog/winback-email-campaign-strategy/ ↗
Source Article
Win-Back Email Campaigns: How to Re-Engage Dormant Customers
Win-Back Email Campaigns: How to Re-Engage Dormant Customers
Every e-commerce brand has them — customers who bought once, maybe twice, then vanished. They’re sitting in your email list, not opening, not clicking, and slowly dragging down your sender reputation. But here’s the thing: these people alr…
Original Research
ExceloHunt
· Original study ↗
Methodology
Single-brand agency case study
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US home décor brand (agency case study): 13.3% win back rate. Source: ExceloHunt (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/case-study-winback-13-3
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<blockquote cite="https://lighthousedata.io/data/case-study-winback-13-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.3%</strong> -- win back rate for US home décor brand (agency case study)<br><small>Source: ExceloHunt (2025) · <a href="https://lighthousedata.io/data/case-study-winback-13-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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