B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- share of automation generated orders for abandoned cart and welcome email automations (Omnisend) (2026)
Abandoned cart emails triggered by Started Checkout and welcome emails triggered by Subscribed to Marketing accounted for 76% of all automation-generated orders.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://ecommerceboost.io/uncategorized/trigger-based-automation/ ↗
Source Article
Trigger Based Automation
Automated email flows don't earn their keep because they save time. They earn it because they produce outsized revenue. Trigger-based automation generates nearly 41% of total email revenue while representing only 5.3% of emails sent, which puts automated flows at nearly 18 times the average revenue …
Original Research
Omnisend
· Original study ↗
Methodology
Cited by Omnisend report, as referenced by ecommerceboost.io
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
abandoned cart and welcome email automations (Omnisend): 76% share of automation generated orders. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-welcome-automation-order-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-welcome-automation-order-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of automation generated orders for abandoned cart and welcome email automations (Omnisend)<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/cart-welcome-automation-order-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.