B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
40%
40% -- cart abandonment share unexpected costs for US ecommerce cart abandoners (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.sodawebmedia.com/insights/furniture-store-conversion-rate/ ↗
Source Article
Furniture Store Conversion Rate: Why 1.41% Is Normal (2026)
Furniture stores convert at 1.41 percent, the lowest rate of any major vertical in Shopify’s published industry benchmarks. Most furniture merchants read that number as an indictment. It is closer to the opposite: a structural feature of selling four-figure, high-consideration products online, and o…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute meta-analysis; unexpected extra costs as top controllable abandonment reason
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce cart abandoners: 40% cart abandonment share unexpected costs. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-unexpected-costs-40
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-unexpected-costs-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- cart abandonment share unexpected costs for US ecommerce cart abandoners<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/cart-abandonment-unexpected-costs-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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