B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- cart abandonment rate due to unclear return policy for eCommerce stores (2023)
15% of cart abandonment happens when the order return policy is unclear.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UPS
Primary
Tier C
https://aovup.com/stats/ecommerce-return/ ↗
Source Article
5 Surprising eCommerce Return Statistics (2023)
Original Research
UPS
· Original study ↗
Methodology
UPS report cited by Aovup
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce stores: 15% cart abandonment rate due to unclear return policy. Source: UPS (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-unclear-return-policy-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-unclear-return-policy-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cart abandonment rate due to unclear return policy for eCommerce stores<br><small>Source: UPS (2023) · <a href="https://lighthousedata.io/data/cart-abandonment-unclear-return-policy-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.