B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- share of cart abandonment due to extra costs for ecommerce cart abandonment (2026)
48% of cart abandonment is due to extra costs being too high such as shipping, tax, and fees.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://kirro.io/product-page-optimization ↗
Source Article
Product Page Optimization for Ecommerce (2026)
Product page optimization is the process of improving every element on your ecommerce product page so more visitors buy. Not more traffic. More conversions from the traffic you already have. And 82% of ecommerce sites have serious product page UX problems, according to Baymard Institute’s research a…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute cart abandonment research
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce cart abandonment: 48% share of cart abandonment due to extra costs. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-surprise-costs-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-surprise-costs-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of cart abandonment due to extra costs for ecommerce cart abandonment<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-surprise-costs-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.