B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
55%
55% -- share of shoppers abandoning cart and never returning for online shoppers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zobristinc.com
Primary
Tier C
https://www.zobristinc.com/blog/digital-commerce-website-optimization/ ↗
Source Article
Digital Commerce in Tough Times: Website Optimization Moves To Make
The economy is seldom static—a myriad of factors affect its performance on any given day. For businesses, navigating such a dynamic landscape can be great during economic peaks. But it gets challenging when the economy has taken a downturn. During such times, B2B digital commerce can expect reduced …
Original Research
zobristinc.com
· Original study ↗
Methodology
Unnamed recent survey cited by Zobrist
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 55% share of shoppers abandoning cart and never returning. Source: zobristinc.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-never-return-site
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-never-return-site" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of shoppers abandoning cart and never returning for online shoppers<br><small>Source: zobristinc.com (2023) · <a href="https://lighthousedata.io/data/cart-abandonment-never-return-site" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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