B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
26%
26% -- share of cart abandonment due to long checkout process for ecommerce cart abandoners (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://moreconvert.com/woocommerce-skip-cart/ ↗
Source Article
Woocommerce Skip Cart - 3 Proven Ways for Skipping Cart
The average cart abandonment is about 69%. According to Baymard Institute, almost 26% of this number belongs to the long cart process. Do you ever think that you can control this 26%? One of its simplest solutions is WooCommerce Skip Cart.
When users click the “Add to Cart” button, they will continu…
Original Research
Baymard Institute
· Original study ↗
Methodology
Article attributes this to Baymard Institute: roughly 26% of cart abandonment is caused by a long/complicated checkout process (based on Baymard's surveys of shopper abandonment reasons). No date or sample size stated in the citing article; publication year approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce cart abandoners: 26% share of cart abandonment due to long checkout process. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-long-checkout-26
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-long-checkout-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share of cart abandonment due to long checkout process for ecommerce cart abandoners<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/cart-abandonment-long-checkout-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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